TY  - BOOK
AU  - Hulbert,James Mac
AU  - Capon,Noel
AU  - Piercy,Nigel F.
TI  - Total integrated marketing: breaking the bounds of the function 
SN  - 074944455X
AV  - HF5415 H842T
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -