Uncommon practice :  people who deliver a great brand experience / 
editors Andy Milligan and Shaun Smith 
 - London :  Financial Times/Prentice Hall,  2002 
 - 174 p. :  ill. (some col.) 
<br/><br/><label>ISBN: </label>978273659365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING<br/>ADVERTISING--BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HD9980.5  / U526