TY  - BOOK
AU  - Milligan,Andy
AU  - Smith,Shaun
TI  - Uncommon practice: people who deliver a great brand experience 
SN  - 978273659365
AV  - HD9980.5 U526
PY  - 2002///
CY  - London
PB  - Financial Times/Prentice Hall
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
ER  -