Advertising & the business of brands :  an introduction to careers & concepts in advertising & marketing / 
 Advertising and the business of brands :  an introduction to careers & concepts in advertising & marketing 
by Bruce Bendinger ... [et al.] 
 - 2nd (21st century) ed. 
 - Chicago, Ill. :  Copy Workshop,  c2004 
 - 622 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1887229183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--UNITED STATES<br/>MARKETING--UNITED STATES<br/>BRAND NAME PRODUCTS--UNITED STATES<br/>ADVERTISING--VOCATIONAL GUIDANCE--UNITED STATES<br/>MARKETING--VOCATIONAL GUIDANCE--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5813 .U6  / A383 2004