TY  - BOOK
AU  - Bendinger,Bruce
TI  - Advertising & the business of brands: an introduction to careers & concepts in advertising & marketing 
SN  - 1887229183
AV  - HF5813 .U6 A383 2004
PY  - 2004///
CY  - Chicago, Ill.
PB  - Copy Workshop
KW  - ADVERTISING
KW  - UNITED STATES
KW  - MARKETING
KW  - BRAND NAME PRODUCTS
KW  - VOCATIONAL GUIDANCE
N1  - Includes bibliographical references and index
ER  -