TY - BOOK AU - Brennan,Ross AU - Canning,Louise AU - McDowell,Raymond TI - Business-to-business marketing T2 - Advanced marketing series SN - 9781412919708 AV - HF5415.1263 B736B PY - 2007/// CY - Los Angeles, Calif. PB - Sage KW - INDUSTRIAL MARKETING KW - CASE STUDIES N1 - Includes bibliographical references and index ER -