Pickton, David <br/><br/>
Integrated marketing communications / 
David Pickton, Amanda Broderick 
 - 2nd ed. 
 - Harlow :  Financial Times Prentice Hall,  2005 
 - 761 p. :  ill. (some col.) +  1 CD-ROM 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273676458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / P524I 2005