TY  - BOOK
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications
SN  - 9780273676458
AV  - HF5415.123 P524I 2005
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -