Lovelock, Christopher <br/><br/>
Services marketing :  an Asia-pacific and Australian perspective / 
Christopher Lovelock, Paul G. Patterson, Rhett H. Walker 
 - 3rd ed. 
 - Frenchs Forest, N.S.W. :  Pearson/Prentice Hall,  c2004 
 - 579 p. :  ill., maps 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>1741031621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING--AUSTRALIA<br/>SERVICE INDUSTRIES--MARKETING--NEW ZEALAND<br/>SERVICE INDUSTRIES--MARKETING--ASIA, SOUTHEASTERN
<br/><br/><label>LC Class. No.: </label>HD 9989 .A8  / L683S 2004