Shank, Matthew D. <br/><br/>
Sports marketing :  a strategic perspective / 
Matthew D. Shank 
 - 3rd ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2005 
 - 500 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131293850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS--MARKETING--UNITED STATES<br/>SPORTS--MARKETING--UNITED STATES
<br/><br/><label>LC Class. No.: </label>GV716  / S526S 2005