TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 0131293850
AV  - GV716 S526S 2005
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - SPORTS
KW  - UNITED STATES
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -