Lamb, Charles W.,  Jr. <br/><br/>
Essentials of marketing / 
Chanrles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel 
 - 5th ed. 
 - Australia :  Thomson/South-Western,  c2006 
 - 544 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>032431664X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / L352E 2006