TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Essentials of marketing
SN  - 032431664X
AV  - HF5415 L352E 2006
PY  - 2006///
CY  - Australia
PB  - Thomson/South-Western
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -