Keegan, Warren J. <br/><br/>
Global marketing management :  a European perspective / 
Warren J. Keegan, Bodo B. Schlegelmilch 
 - Harlow :  FT Prentice Hall,  2001 
 - 610 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780138418267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING--MANAGEMENT--EUROPE<br/>EXPORT MARKETING--MANAGEMENT--CASE STUDIES--EUROPE
<br/><br/><label>LC Class. No.: </label>HF1416.6 .E85  / K433G