TY  - BOOK
AU  - Keegan,Warren J.
AU  - Schlegelmilch,Bodo B.
TI  - Global marketing management: a European perspective 
SN  - 9780138418267
AV  - HF1416.6 .E85 K433G
PY  - 2001///
CY  - Harlow
PB  - FT Prentice Hall
KW  - EXPORT MARKETING
KW  - EUROPE
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -