TY  - BOOK
AU  - Havaldar,Krishna K.
TI  - Industrial marketing: text and cases 
SN  - 0070588406
AV  - HF5415.1263 H382I 2006
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - INDUSTRIAL MARKETING
KW  - INDIA
KW  - CASE STUDIES
N1  - Includes index
ER  -