TY  - BOOK
AU  - Blythe,Jim
TI  - Principles & practice of marketing
SN  - 9781844801206
AV  - HF5415 B597P
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - MARKETING
KW  - EUROPE
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -