Kotler, Philip. Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - 4th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 932 p. : col. ill. Includes bibliographical references and index ISBN: 0132017733 Subjects--Topical Terms: HOSPITALITY INDUSTRY--MARKETINGTOURISM--MARKETING LC Class. No.: TX911.3 .M3 / K674M 2006