Peppers, Don. <br/><br/>
Return on customer :  creating maximum value from your scarcest resource / 
Don Peppers, Martha Rogers 
 - London :  Cyan,  2005 
 - 304 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1904879349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER EQUITY--MANAGEMENT<br/>CUSTOMER RELATIONS--MANAGEMENT<br/>CUSTOMER LOYALTY
<br/><br/><label>LC Class. No.: </label>HF5415.527  / P466R