TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Return on customer: creating maximum value from your scarcest resource 
SN  - 1904879349
AV  - HF5415.527 P466R
PY  - 2005///
CY  - London
PB  - Cyan
KW  - CUSTOMER EQUITY
KW  - MANAGEMENT
KW  - CUSTOMER RELATIONS
KW  - CUSTOMER LOYALTY
N1  - Includes bibliographical references and index
ER  -