TY  - BOOK
AU  - Lamons,Bob
TI  - The case for B2B branding: pulling away from the business to business pack 
SN  - 0324398654
AV  - HD69 .B7 L356C
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -