Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 9th ed. , international ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2007 
 - 541 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>013237093X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>MOTIVATION RESEARCH (MARKETING)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S343C 2007