TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 013237093X AV - HF5415.32 S343C 2007 PY - 2007/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - CONSUMER BEHAVIOR KW - MOTIVATION RESEARCH (MARKETING) N1 - Includes bibliographical references and indexes ER -