Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp 
 - 7th ed. , international student ed. 
 - Australia :  Thomson/South-Western,  c2007 
 - 629 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324408080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>SALES PROMOTION<br/>ADVERTISING<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S545I 2007