TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 0324408080
AV  - HF5415.123 S545I 2007
PY  - 2007///
CY  - Australia
PB  - Thomson/South-Western
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - DIRECT MARKETING
N1  - Includes bibliographical references and indexes
ER  -