TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0132382091
AV  - HF5415.123 C568I 2007
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING
N1  - Includes bibliographical references and indexes
ER  -