TY - BOOK AU - Belch,George E. AU - Belch,Michael A. TI - Advertising and promotion: an integrated marketing communications perspective SN - 9780071105897 AV - HF5823 B442A 2007 PY - 2007/// CY - Boston, Mass. PB - McGraw-Hill/Irwin KW - ADVERTISING KW - SALES PROMOTION KW - COMMUNICATION IN MARKETING N1 - Includes bibliographical references and indexes ER -