Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV /
Gordon C. Bruner II, Paul J. Hensel, Karen E. James
- Chicago, Ill. : American Marketing Association, c2005
- 842 p.
Includes bibliographical references and indexes
1587992051
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC. SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.