TY  - BOOK
AU  - Bruner II,Gordon C.
AU  - Hensel,Paul J.
AU  - James,Karen E.
TI  - Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising
SN  - 1587992051
AV  - HF5415.3 B786M
PY  - 2005///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - MARKETING RESEARCH
KW  - STATISTICAL METHODS
KW  - HANDBOOKS, MANUALS, ETC
KW  - SCALING (SOCIAL SCIENCES)
N1  - Includes bibliographical references and indexes
ER  -