Futrell, Charles. ABC's of relationship selling through service / Charles M. Futrell - 9th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007 - 539 p. : ill. + 1 CD-ROM - The McGrew-Hill/Irwin series in marketing . Includes bibliographical references and index ISBN: 9780071106597 Subjects--Topical Terms: SELLING LC Class. No.: HF5438.25 / F877A 2007