Doole, Isobel

Strategic marketing decisions 2006-2007 / The official CIM coursebook : strategic marketing decisions 2006-2007 Isbel Doole and Robin Lowe - Amsterdam : Elsevier, 2006 - 306 p. : ill.

Includes bibliographical references and index

9780750680134


MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
STRATEGIC PLANNING

HF5415 / D664S 2006