TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
ED  - The Chartered Institute of Marketing (CIM)
TI  - Strategic marketing decisions 2006-2007
SN  - 9780750680134
AV  - HF5415 D664S 2006
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - MARKETING
KW  - MANAGEMENT
KW  - DECISION MAKING
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and index
ER  -