TY  - BOOK
AU  - Edwards,Helen
AU  - Day,Derek
TI  - Creating passion brands: how to build emotional brand connection with customers 
SN  - 9780749447625
AV  - HD69 .B7 E382C
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - ADVERTISING
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -