TY  - BOOK
AU  - Payne,Adrian
TI  - Handbook of CRM: achieving excellence in customer management 
SN  - 9780750664370
AV  - HF5415.5 P396H
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - CUSTOMER RELATIONS
KW  - RELATIONSHIP MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -