TY  - BOOK
AU  - Masterman,Guy
AU  - Wood,Emma H.
TI  - Innovative marketing communications: strategies for the events industry 
T2  - Events management series
SN  - 0750663618
AV  - GT3405 M377I
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - SPECIAL EVENTS
KW  - MANAGEMENT
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -