TY  - BOOK
AU  - Leiss,William
TI  - Social communication in advertising: consumption in the mediated marketplace 
SN  - 0415966760
AV  - HF 5821 S624 2005
PY  - 2005///
CY  - New York, N.Y.
PB  - Routledge
KW  - ADVERTISING
KW  - SOCIAL ASPECTS
N1  - Includes bibliographical references and index
ER  -