TY  - BOOK
AU  - Riel,Cees B.M.van
AU  - Fombrun,Charles J.
TI  - Essentials of corporate communication: implementing practices for effective reputation management 
SN  - 9780415328265
AV  - HD30.3 R534E
PY  - 2007///
CY  - London
PB  - Routledge
KW  - COMMUNICATION IN MANAGEMENT
KW  - CORPORATE IMAGE
KW  - CORPORATIONS
KW  - PUBLIC RELATIONS
N1  - Includes bibliographical references and index
ER  -