Baran, Roger J. Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk - Australia : Thomson/South-Western, c2008 - 511 p. : ill. Includes bibliographical references and index ISBN: 9780324322385 Subjects--Topical Terms: RELATIONSHIP MARKETINGCUSTOMER RELATIONS--MANAGEMENT LC Class. No.: HF5415.55 / B372P