TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
AU  - Strunk,Daniel P.
TI  - Principles of customer relationship management
SN  - 9780324322385
AV  - HF5415.55 B372P
PY  - 2008///
CY  - Australia
PB  - Thomson/South-Western
KW  - RELATIONSHIP MARKETING
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -