TY  - BOOK
AU  - Lehu,Jean-Marc
TI  - Branded entertainment: product placement & brand strategy in the entertainment business 
SN  - 9780749449407
AV  - HF6146 .P78 L438B
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - PRODUCT PLACEMENT IN MASS MEDIA
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -