TY  - BOOK
AU  - Luntz,Frank
TI  - Words that work: it's not what you say, it's what people hear 
SN  - 9781401302597
AV  - PE1431 L867W
PY  - 2007///
CY  - New York, N.Y.
PB  - Hyperion
KW  - ENGLISH LANGUAGE
KW  - UNITED STATES
KW  - RHETORIC
KW  - PERSUASION (RHETORIC)
KW  - POLITICAL ASPECTS
KW  - MASS MEDIA AND LANGUAGE
KW  - POPULAR CULTURE
KW  - CRITICAL THINKING
KW  - COMMUNICATION IN POLITICS
N1  - Includes bibliographical references and index
ER  -