TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: engagements, strategies and practice 
SN  - 9780273687726
AV  - HF5415.123 F544M 2006
PY  - 2006///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING CHANNELS
KW  - SALES PROMOTION
N1  - Includes bibliographical references and indexes
ER  -