TY  - BOOK
AU  - Klimchuk,Marianne Rosner
AU  - Krasovec,Sandra A.
TI  - Packaging design: successful product branding from concept to shelf 
SN  - 9780471720164
AV  - TS195.4 K545P
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - PACKAGING
KW  - DESIGN
N1  - Includes bibliographical references and index
ER  -