Lenderman, Max <br/><br/>
Experience the message :  how experiential marketing is changing the brand world / 
Max Lenderman 
 - New York, N.Y. :  Carroll & Graf,  2006 
 - 324 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780786715367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING)<br/>BRAND CHOICE
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / L462E