TY  - BOOK
AU  - Lenderman,Max
TI  - Experience the message: how experiential marketing is changing the brand world 
SN  - 9780786715367
AV  - HD69 .B7 L462E
PY  - 2006///
CY  - New York, N.Y.
PB  - Carroll & Graf
KW  - BRANDING (MARKETING)
KW  - BRAND CHOICE
N1  - Includes bibliographical references and index
ER  -