Bly, Robert W. <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly 
 - 3rd ed. , rev. and expanded 
 - New York, N.Y. :  Owl,  c2005 
 - 410 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780805078046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>BUSINESS WRITING
<br/><br/><label>LC Class. No.: </label>HF5825  / B59C 2005