TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 9780805078046
AV  - HF5825 B59C 2005
PY  - 2005///
CY  - New York, N.Y.
PB  - Owl
KW  - Advertising copy
KW  - BUSINESS WRITING
N1  - Includes bibliographical references and index
ER  -