TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding 
SN  - 1578517745
AV  - HD69 .B7 H647H
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - POPULAR CULTURE
N1  - Includes bibliographical references and index
ER  -