TY  - BOOK
AU  - Felton,George
TI  - Advertising: concept and copy 
SN  - 9780393731590
AV  - HF5823 F447A 2006
PY  - 2006///
CY  - New York, N.Y.
PB  - W.W. Norton
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -