Marketing metrics :  50+ metrics every executive should master / 
Paul W. Farris ... [et al.] 
 - Upper Saddle River, N.J. :  Wharton School,  2007 
 - 359 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131873709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MARKETING--MATHEMATICAL MODELS
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M374